Best of Series: Why Word of Mouth Marketing is Here to Stay – with JP Clement (Re-Release)

Initially published in November 2021, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! JP Clement, and with 30-years of experience under his belt, he can help your audience in areas of marketing, digital strategy, and product management. JP, who is the new CEO of boomtime, has founded three digital marketing agencies and worked with numerous companies ranging from startups to global brands such as Johnson & Johnson and National Geographic.  In this episode, you will learn  What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses What are the key metrics when measuring success of a word-of-mouth marketing campaign What are the advantages/disadvantages of word of mouth marketing vs other types of marketing Companies that have been successful with word-of-mouth marketing For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen:  Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.  Thanks for listening. Be sure to subscribe and leave a review.