Best of The Authority: The Hawke Method with Erik Huberman — Marketing Principles to Help Your Brand Soar

Welcome to Best of The Authority! Thanks to wonderful listeners like you, this Be Podcast Network original series now ranks in the Top 5% of the more than 3 million podcasts globally. In case you haven’t been with us since the beginning, the “Best Of” is designed to catch you up on some of the best and most popular episodes you may have missed.In this episode, I got to discuss some topics near to my heart — specifically branding, storytelling, and communication — with Erik Huberman, one of the leading marketing minds in the world. Erik founded Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer.  As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers. We discussed Erik's book, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, and considered how these proven principles can also help leaders in education improve the perception, affinity, and trust of their institutions:The Marketing Tripod — Awareness, Nurturing, and TrustWhy Trust is synonymous with Brand 75% won’t buy from a company they won’t trust. What engenders trust?The lifecycle of nurturing relationshipsAwareness — Red Bull, Crocs — not getting granular; creating a feeling. Word of mouth — why it matters and how to create it Influencers inside the building. How to use them. Third-Party Validation — promoting your press and recognitionWhat today’s educators and learners should know about AIGet The Hawke Method at https://www.hawkemethod.com  Connect with Erik:https://twitter.com/erikhubermanHawkeTalk Podcasthttps://hawkemedia.com About the hostRoss Romano is a co-founder of the Be Podcast Network and CEO of September Strategies LLC. He is a leadership development and performance coach for professionals in a range of industries and consults with organizations and high-performing leaders in the K-12 education industry to help communicate their vision and make strategic decisions that lead to long-term success. Connect on Twitter @RossBRomano and LinkedInExplore more BE Podcast Network Shows:Sideline Sessions: https://bit.ly/3Rp0QGtMorning Motivation for Educators: https://bit.ly/42dLGJaThe Learning Bridge with Richard Gerver: https://bit.ly/3Hw3AgC