Best of The Playbook: "Unsustainable" Only Gets Used When Athletes Start Getting Paid - Jay Bilas

Send us Fan MailIn this episode re-release with Jay Bilas, we challenge the idea that NIL and the transfer portal are “unsustainable” by following where college sports money actually goes and who benefits when budgets keep expanding. We argue that athletes are the revenue drivers, and any real fix should look like contracts, representation, and smarter spending rather than one-sided restrictions.• why “unsustainable” gets used selectively when athlete pay rises • facilities and staffing growth as the real cost center • how athletic department expenses often cycle back to the school • guardrails versus education, and why other students can earn freely • long-term contracts as a cleaner answer to transfer portal chaos • collective bargaining as the path to caps, minimums, and safer rules • antitrust lawsuits, federal proposals, and why exemptions are a long shot • athlete development, identity after sport, and getting better adviceTune in next week. Check us out, athleticfortitude.com, download the pod, subscribe to our YouTube channel. Five stars only, baby.Support the showSubscribe, Download, Rate 5 stars only baby! Follow @ColkyJonov10 on all social media platforms.