Best Practices [Creativity Series #26]

from Unthinkable with Jay Acunzo · host Jay Acunzo

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999. TODAY: If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best? Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise. Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow. LINKS TO KNOW: Andrew Littlefield: http://twitter.com/fsuandrew Mike Brown: https://twitter.com/mikebrowndwc Death Wish Coffee: https://www.deathwishcoffee.com/ Say hi to Jay on Twitter: twitter.com/jayacunzo Or go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo TOPICS DISCUSSED: College Football Best Practices Marketing Coffee Super Bowl TV Advertising Ecommerce Craft Creativity Intuition

Episode metadata supplied by the publisher feed · Published Nov 28, 2016

What this episode covers

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") or text TRUST to 444999. TODAY: If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best? Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise. Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow. LINKS TO KNOW: Andrew Littlefield: [http://twitter.com/fsuandrew](http://twitter.com/fsuandrew) Mike Brown: https://twitter.com/mikebrowndwc Death Wish Coffee: [https://www.deathwishcoffee.com/](https://www.deathwishcoffee.com/) Say hi to Jay on Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo") Or go behind-the-scenes with making the show on Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo") TOPICS DISCUSSED: College Football Best Practices Marketing Coffee Super Bowl TV Advertising Ecommerce Craft Creativity Intuition

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Best Practices [Creativity Series #26]

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This episode was published on November 28, 2016.

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