Best Tools For Social Media Managers (2026)

In this video I share the essential tools I currently use as a social media manager and why they help streamline content creation, organisation, and client management.These are my favourite tools as of January 2026, but the best tools often depend on your workflow. If you are starting a social media management business or working with clients, having the right systems in place can make your work much more efficient.In this video we cover tools used for project management, scheduling content, creating designs, editing videos, managing analytics, accounting, and organising information.Tools mentioned in this video include:• Asana for project and task management• Google Suite for communication, documents, and meetings• Plann for social media scheduling• Canva for content design• CapCut for video editing• Analytics tools for tracking performance• Xero for accounting and invoicing• Slite for campaign management and knowledge organisationThese tools help social media managers stay organised, manage multiple clients, and deliver consistent content strategies.Estelledia focuses on social media education, content creation, and building digital businesses in the creator economy.------------------------------------Chapters00:00 Intro01:24 Project and Task Management 03:25 Communication and Admin Software 05:34 Scheduling and Planning Tools07:50 Design and Visual Content08:34 Video Editing 09:53 Analytics and Reporting 11:59 Finance and Invoicing13:35 Campaign Management 15:57 Password Managers 16:55 Time Tracking17:17 AI Tools------------------------------------Social ChannelsInstagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Business Inquiries: [email protected]