EPISODE · Apr 8, 2026 · 1 MIN

Best way to segment a catalog for AI platforms

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her KPI-driven approach to product feed optimization that has proven effective across enterprise e-commerce implementations. She outlines a framework for aligning catalog segments with specific business objectives—whether prioritizing revenue-driving SKUs, new customer acquisition through fresh inventory, or traffic generation via high-engagement products. Moro emphasizes the critical importance of granular segmentation strategies that scale with measurable growth targets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her KPI-driven approach to product feed optimization that has proven effective across enterprise e-commerce implementations. She outlines a framework for aligning catalog segments with specific business objectives—whether prioritizing revenue-driving SKUs, new customer acquisition through fresh inventory, or traffic generation via high-engagement products. Moro emphasizes the critical importance of granular segmentation strategies that scale with measurable growth targets. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Best way to segment a catalog for AI platforms

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This episode was published on April 8, 2026.

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