Best Ways to Get Inbound Leads in 2025

In this episode, James Dooley and Kasra Dash break down what truly drives profitable inbound leads for UK trades and service businesses. They explain why most companies track the wrong metrics, why cost per lead is misleading, and how shifting to cost per acquisition and cost per sale transforms your ROI.James Dooley shares why inbound leads are the lifeblood of any business and how FlatRank helps companies build predictable pipelines across multiple channels — SEO, PPC, Facebook ads, and trade directories. Kasra Dash dives into channel-by-channel acquisition costs, how to identify what’s working, and when to switch off underperforming campaigns.You’ll also hear why diversifying inbound sources (Checkatrade, Bark, TrustATrader, SEO, PPC) protects your pipeline, how tracking KPIs can double your results, and why inbound beats painful outbound every time.A practical, numbers-driven episode for anyone serious about sustainable inbound lead flow.Where to Listen to This EpisodeBest Ways to Get Inbound Leads in 2025 is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on PodlinkListen on TrueFansListen on PodbeanListen on Entity HomeListen on Get Podcast