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EPISODE · Jun 23, 2016 · 28 MIN

Beta Testing 101

from Product Chats Podcast · host Pragmatic Institute

Find out what’s involved in running a solid beta test from Emily Hossellman, director of marketing at Centercode. You’ll learn how to recruit the right testers to ensure that they reflect your target market. You’ll also learn about the importance of thanking testers for the significant role they play in improving your product. And finally, you’ll learn about the most common mistakes people make when they set up their first beta test, and how to avoid them. Discover what your market really wants and start improving your products today. Find detailed resources on beta testing on Centercode’s website.

Episode metadata supplied by the publisher feed · Published Jun 23, 2016

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Beta Testing 101

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