Beth Bass - Empowering Women Through Sports and The Journey From Converse to the Hall of Fame

Beth Bass is a true trailblazer in her own right. Her remarkable journey began at Converse, where she rose from a promotional specialist to become the National Women's Sports Director. She then made her mark at Nike as the Women's Basketball Marketing Manager before taking on the role of Executive Director and then CEO at the Women's Basketball Coaches Association. Beth's journey reached new heights when she joined Adidas as the U.S. Director of Women's Sports Marketing, where she played a pivotal role in expanding the Adidas brand across all levels of sports in the United States.In this episode, we dive into Beth's experiences, from her time as a standout player at East Tennessee State University to her role as a graduate assistant in marketing and promotion at the University of Tennessee under the legendary Pat Summitt, and explore what it meant for Beth to be inducted into the Women's Basketball Hall of Fame. Link to purchase:Purchase Your Berry Blaster HereFYLPxWRDSMTH Merch Collaboration*suggestion is to size upDownload this episode of For Your Listening Pleasure wherever you get your podcasts! Make sure you follow us on Instagram @foryourlisteningpleasure  Click here to listen to the For Your Listening Pleasure Theme Song Playlist on Spotify.To continue the conversation, feel free to DM me at https://www.instagram.com/foryourlisteningpleasure/ or email me at [email protected].