Beto Bina of FarFarm: Agroforestry, Regeneration, and the Amazon Ep. 9

In today's final interview episode of season 1, I get to speak with Beto Bina,  the co-founder of Farfarm, an organization that works at the intersection of strategy, supply chain and impact. FarFarm supports brands creating sustainable products by sourcing materials in an agroforestry system, meaning sourcing natural materials in a way that promotes tree growth and native agriculture production all while supporting social development, primarily in his home country of Brazil. In other words: intentional integration of trees and shrubs into crop and animal farming systems to create environmental, economic, and social benefits. Materials that Farfarm helped incorporate into their client's supply chains include agroecological cotton, wild rubber, leather from native pastures and other innovative projects.  Agroforestry and regenerative agriculture help protect soil, animals, crops, and homes from extreme weather, protect native pollinators (like bees!!) and improves water quality and produces economic well-being for local working off the land. All while promoting an ecological system that sequesters carbon from the atmosphere more healthily and sustainably than traditional farming and agricultural practices. We dive into the inception of Farfarm, his journey from corporate America to regenerative farming in Brazil, and the benefits of operating a services based business.  What is a better word than sustainability, and so much more.You can find out more about FarFarm here. Watch the full interview here.