Betsy Broder of FTC on: Identity Protection Strategies

Betsy Broder offers practical advice for financial institutions on best practices to protect their customer information, and explains the federal government's efforts to address ID theft. She also addresses possible legislation that could affect a financial institution's data security and identity theft prevention programs. Listen to learn: (1) What the FTC expects from financial institutions re: data security; (2) How financial institutions can cooperate with the FTC; (3) Strategies for assisting your customers and keeping their loyalty when they are victims of Identity Theft.