Betsy Kruger – No Sour Grapes in These Marketing Ideas

What this episode covers

Aesop’s Keys to Profitable Marketing by Dr. Betsy Kruger In our talk I discover why we should delight top customers and dig into the strategy around the marketing ideas found in the book. We talk about the importance of focusing on quality, why you should compete in your market with your businesses strengths, only target key prospects to get the most for your marketing efforts, and reward the best people and clients so they know you respect them. The book uses Aesop’s fables as a metaphor to help readers understand these marketing techniques in way that’s easy to remember. We also talk about how to get the most from the book and also have some great tangents on marketing, ideas and strategies.

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