Better Business, Better Profit with Grant Difford - Episode 4 of Better Business, Better Life!

Grant runs the vert successful Waking Giants Business. The business describes how it helps as "We work alongside you to develop purposeful strategy that enables you to make it happen." Grant describes what motivates him... "After a life of being a shy kid into my mid-30s I finally realised that I have something important to contribute to the world. It also comes with an unrelenting truth that can be hard to deliver and hear but I believe that that’s what we need to grow. Waking Giants is more than just a business for me it’s a vision to ensure that no one feels that they can’t achieve beyond their current thinking… no hype bullshit, but deep desire to be more in tune with what’s possible. We work with people who want to unlock that space, primarily focused on leaders. I love my team, it has taken 10 years to understand what kind of people I want around me and that’s the sauce of my passion and inspiration. I would rather three great people than a team of 20 for ego. I am proud of my ability to do things my way and challenge everything I see in front of me… I do that in sport last year running New Zealand’s toughest Ultra Marathon in the Southern Alps, I do things that push me physically so I can push mentally… this then translates into my vision. If I am going to teach this stuff, I have to live it." Grant talked to Debra Chantry-Taylor about how 2020 was a tough year but after a 'Clarity Break' realised that there was a different way forward. This epiphany caused them to review their business entirely, looking for ways to do things smarter. There were some tough decisions to be made but it resulted in 2020 being a very profitable year for Waking Giants & more importantly it strengthed the team. Learn how Grant now views business & why he believes that having a better business & not a bigger business leads to better profit. For Grant's top 3 tips & links to resources please visit the website - https://www.debrachantry-taylor.com/podcast Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership