Better Business Writing featuring Leslie O'Flahavan

While in high school, I was gifted a book titled 2000 Most Challenging and Obscure Words. I thought using some of those words made me sound smart. What they really did was get in the way of communication because the goal of communication is not to demonstrate knowledge. The goal is to be understood. An expert in effective business writing and advocate of the use of Plain Language, Leslie O’Flahavan joins me this week and shares skills and tips to write more effectively to achieve that goal. We touch on: · The “Bite, Snack, Meal” online writing format · The importance of writing skills in Customer Service · How different written channels affect communication strategies · When to use Passive Voice and when to use Active Voice · “Blowing Up” Writing Myths · Plain Language – what it is and why to use it Connect with her on LinkedIn - https://www.linkedin.com/in/leslieoflahavan/ E-WRITE - https://ewriteonline.com/ Music courtesy of Big Red Horse - https://bigredhorseband.com/ Brought to you by Happitu - https://happitu.com/