Better, faster, cheaper - entrepreneurship and early stage investors

Jack Lang, Andy Richards and Laurence Garrett Cambridge Angels Jack Lang and Dr Andy Richards, along with venture capitalist Laurence Garrett, talk about why the current economic gloom is in fact a great opportunity for start-ups, especially for those whose products will immediately satisfy customer needs as opposed to the tougher 'new product, new market' model. But, they stress the importance of targeting your investment model at the right type of investor, as well as the need for start-ups to understand what is 'fashionable' in the investor market and to be able to steer their way through these changes.