Better Podcasting #277 - Podcast Branding

Podcast branding can be an important part of marketing your podcast, as well as helping to highlight the unique qualities of your podcast; but what exactly is branding? Today we discuss what podcast branding is, and how it's not just the tangible aspects like your artwork and promo material. This episode we're also pleased to debut a brand new segment: The Better Podcasting Hobby Podcaster Profile. In our debut episode we highlight Anthony Sytko from Capes on the Couch podcast. In this week's Better Podcasting Download, we have a triple round up of follow-ups (read as: corrections) from our recent episodes. Finally, in this week's Better Podback we have a listener who is seeking to move on from their Mixcast software and replace it with something else. Find full episode information including links referenced in this episode at https://www.betterpodcasting.com/277. If you want to follow us elsewhere, you can follow us on all of our socials at https://www.betterpodcasting.com/contact or email [email protected]. The full back catalog can be found at https://www.betterpodcasting.com. Check out our companion shows at https://www.betterpodcasting.com. Want to join in to some geeky chatter? Check out the BEST geek community around on the GonnaGeek Discord Server at http://www.betterpodcasting.com/discord/. This podcast was recorded on Wednesday, May 3, 2023. We usually stream live to Geeks.Live, on Wednesdays. Audio/Video Production by Stephen Jondrew of GonnaGeek Productions, proudly Canadian. Timestamps: 00:00 - Show intro 01:08 - Start of the episode 02:00 - Introduction to podcast branding 03:20 - The value of a good podcast brand 05:00 - What is a podcast brand? 07:15 - Tangible podcast brand components 11:10 - SP's example of logo branding issues. 12:20 - Consistency across your show assets 15:00 - Highlighting your unique qualities 16:50 - Multi-platform and update considerations 21:25 - Other branding-related factors 24:20 - Introduction to less tangible brand components 24:40 - Social media interactions 27:35 - Consistency across all aspects of your branding 30:10 - Segment summary 30:40 - Live listener feedback about branding 32:35 - Introduction to the Hobby Podcaster Profile segment 34:35 - Hobby Podcaster Profile: Anthony Sytko (Capes on the Couch) 39:35 - Our discussion about Anthony's Hobby Podcaster Profile 43:00 - Better Podcasting Download: Pocket Casts follow-up 45:35 - Better Podcasting Download: PowerPress follow-up 46:50 - Better Podcasting Download: Hindenburg Pro 2 launch follow-up 50:00 - Better Podback: A listener is looking for a new DAW 1:01:30 - The BEST Geek Community 1:01:58 - SP now has a fiber connection 1:10:08 - Episode ending/outro

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This episode is 1 hour and 11 minutes long.

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This episode was published on May 8, 2023.

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