Better Resumes & Covers Letters Pt.2

Show Notes1:41 - is a cover letter required?3:01 - how to think about what to put into a cover letter4:10 - three things that if included in a cover letter, will INSTANTLY disqualify you from a job9:20 - ideas for how to start a cover letter12:15 - why including numbers in your cover letter can help grab the attention of the hiring manager20:20 - how long should a cover letter be and how long is too long for a cover letter24:22 - what is a personal brand strategy and why is it useful in the job search process27:30 - what is the goal for your personal brand strategy29:40 - the pros and cons of authenticity32:50 - what kinds of things are appropriate to post in environments that blend personal and professional37:50 - how to create your professional portfolio39:49 - the pros and cons of using a website domain for your personal brand44:55 - the benefits of blog posts48:17 - why investing in your LinkedIn profile is important and using recommendations from others to enhance your personal brand54:11 - our individual experiments on this topic