Better Than Booze: Cocktails on the Up and Up

Drea Groeschel, the Co-Founder of Better Than Booze, a revolutionary line of 3 buzzy mocktails with hemp-derived CBD and THC joins Enterprise Radio.This episode of Enterprise Radio is in association with the Beverage Industry Channel.Listen to host Eric Dye & guest Drea Groeschel discuss the following:* What is Better Than Booze? How was it formed, and what are your goals in launching the product?* How does Better Than Booze differentiate itself from other brands on the market?* How did you develop the product — why choose beverages over other forms of edible CBD products?* The CBD/THC space tends to be male dominated field, what is your experience breaking that barrier?* Have you had any launch difficulties or concerns that are specific to a release in Nashville?Drea Groeschel is a lifelong entrepreneur and pioneer, most recently spearheading and co-founding Better Than Booze, a revolutionary social beverage company featuring a line of flavor-forward, buzzy mocktails with hemp-derived CBD and THC. As an ardent advocate for healthier and non-alcoholic ways to relax, she is shaking up social drinking ideals and showing that plant-based beverages offer a mellow buzz but without the dreaded hangover.Groeschel, holding multiple patents for her inventions in consumer products and awards for her merchandising, jumps into the beverage industry with a diverse background. From the gift/home business to the beauty industry, where she most recently led a subscription company and licensed her products, she now puts her talents towards creating her new favorite bubbly beverage.Rooted in her belief that daily life should be filled with simple joys that make life better, Groeschel finds her passion in creative product development, supply chain transparency, consumer goods marketing, and choosing partners who share her vision of sustainability and female empowerment.Website: https://drinkbetterthanbooze.comSocial Media Links:Facebook: https://facebook.com/BetterthanboozeofficialInstagram: https://instagram.com/betterthanboozePeople also listened to this: European and UK expansion in just 14 days!