Bettina Sherick | Founder, Hollywood in Pixels - Pioneering Digital Marketing from Retail to Rings of Power

Pioneering Digital Marketing with Bettina Sherick: From Retail to Rings of Power   In this episode, we're joined by Bettina Sherick, founder of Hollywood in Pixels and a visionary in the realm of digital marketing. Bettina shares her storied career journey, from her early days in retail and the revolutionary moment she first bought a book on Amazon, to her impactful work at Fox, Warner Bros., and Amazon. We delve into Bettina's innovative contributions to digital campaigns for movies like Avatar and exploring her endeavors in preserving digital marketing history through Hollywood in Pixels. The episode also covers insights into her career transitions, challenges faced with racial bias in the workplace, and the evolving landscape of digital marketing. Tune in to hear about Bettina's fascinating experiences and forward-thinking vision for the future of digital content preservation.    01:04 Meet Bettina Sherick 01:34 Early Career and Education 02:34 First Encounter with E-commerce 04:26 Launching E-commerce in Retail 07:04 Challenges and Successes at Strouds 18:52 Transition to Warner Brothers Studio Stores 20:44 Digital Marketing Evolution 34:24 McBeard Media's Rise  35:29 Hollywood in Pixels: The Beginning 39:09 The Silver Pixels Events 43:21 Impact of the Pandemic 51:03 Favorite Campaigns and Industry Insights 57:33 Words of Wisdom   Be sure to check out our wonderful sponsors:  Make It Universal and Rotten Tomatoes presents SEEN on the SCREEN: https://www.youtube.com/playlist?list=PLuq_rgCzEP_Ne0W0nk6R66sYFGr1Jrzqe  The Golden Trailer Awards: goldentrailer.com/     Please leave us a rating and review: https://apple.co/3QYy80e   You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.   hollywoodinpixels.org   www.instagram.com/hollywoodinpixels