Betting Big on the Attention Economy –- Arthur Wang (CMO, Super Deluxe)

Arthur Wang is the Chief Marketing Officer of Super Deluxe, a multi-platform entertainment company focused on creative youth. Prior to joining Super Deluxe, Arthur founded a number of startups focused on performance-based marketing before joining CBS Interactive as Vice President of Audience Development and Acquisition. Arthur is an active mentor at Muckerlab, where he offers advice to early stage consumer Internet companies. In this episode, we discuss a few of online video’s inherent challenges: from adapting to constantly changing social algorithms to betting on future monetization opportunities. Arthur shares some of the creative strategies Super Deluxe uses to engage America’s creative youth and underscores the importance of emotional intensity in measuring audience response. Finally, Arthur describes his childhood experiences that have helped shape Super Deluxe’s mission not only to entertain, but to expand awareness of other cultures and perspectives. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.