Betting on meal replacements
from Express Checkout Hosted by Express Checkout
Welcome back to another episode of The Curious Consumer! This week we dive into Danone’s $1.15B acquisition of Huel—and what it says about the future of meal replacement, GLP-1 consumers, and food as pure function. We also cover Alix Earle’s skincare launch (Reale Actives), Cardi B’s surprisingly well-aligned haircare line, Olaplex’s acquisition by Henkel after losing 95% of its market cap, the rise of hard sodas, and Lucille—a long-overdue dignity-first nutrition brand for older adults. Let’s get into it! We recently wrote a report with data from our friends at Faire highlighting the dichotomy of “clean” vs. science-forward positioning for beauty and wellness brands. Check it out here. https://www.expresscheckout.co/p/the-state-of-beauty-and-wellnessThe Breakdown 00:00 Intro03:13 Danone bets on Huel18:07 Alix Earle launches a brand24:22 Cardi B's new haircare brand26:07 Olaplex gets acquired27:29 The "hard soda" trend32:49 The future of senior nutrition35:44 Wrap-up 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe
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