Betting on Yourself and Eating Good Doing It: Eric Hammer’s Journey into Stadium Food Content

In Episode 46 of I’m an Artist, Not a Salesman, Luis Guzman chops it up with New Jersey-based food content creator Eric Hammer, a guy who left a safe, full-time job in marketing to go all-in on a dream that mixes two of his favorite things—food and sports.Eric’s not your typical content creator. He didn’t grow up as a foodie. In fact, he was a super picky eater as a kid. But family dinners around the table, Food Network shows, and eventually a little creative curiosity sparked something in him. Fast forward a few years, and Eric is now building a personal brand by showcasing the best eats across the country—with a heavy focus on stadium food.That’s right. Stadium food.Eric’s now leading the way in a completely unique lane—reviewing food from major sports arenas, giving fans an inside look at what to try when they go to games. He’s already been to more than 10 stadiums, and he’s just getting started. But none of this came easy or overnight. In this episode, Eric shares how it all started with a bagel video during the pandemic and why it took hundreds of videos, a lot of self-doubt, and a few lucky breaks to finally get things rolling.We talk about:Why he quit a job he actually liked to chase something even betterWhat it’s really like to build a business around your nameHow he learned to create compelling content without acting like a salesmanThe importance of putting personality into your workWhat creators get wrong when trying to go viralWhy storytelling always beats just “talking about the food”The moment his fiancée told him to stop waiting and finally go for itAnd why he believes in taking the leap even when you’re not 100% readyEric’s not out here pretending to have all the answers. He talks honestly about the pressure of being a solo creator, the confusion that comes with setting up an LLC for the first time, and what happens when your mind says, “Maybe I’m not cut out for this.” But the way he sees it, you either let fear hold you back—or you walk straight into it, camera in one hand and a chicken Caesar wrap in the other.You’ll also hear some great moments about:His strategy behind the stadium food tourHow he balances content creation with real lifeThe power of letting your audience see the real youWhat it’s like to go viral and then realize…you still have to keep goingAnd why food is just a vehicle for connection, storytelling, and cultureWhether you’re a creator, an entrepreneur, or just someone dreaming about their next chapter, this conversation is full of those “yeah, I needed to hear that” kind of gems.And don’t miss the end—where Eric and Luis taste test some seriously good beef brisket and break down how to balance passion with practicality (and heartburn).Eric is proof that you don’t need to wait for permission to start. You don’t need the perfect plan. And you definitely don’t need to play it safe just because other people don’t understand your vision. You just need to move. And keep moving.Follow Eric on all platforms at @theerichammer to keep up with the stadium tour, food reviews, and everything else he’s building.Subscribe to I’m an Artist, Not a Salesman on Spotify, Apple, and YouTube to stay in the loop on more conversations like this one.Thanks for tuning in—and remember, whatever you’re building, it’s worth it.You just have to start.