Beverage Alcohol Trends and Outlook - Circana Unpacked

What this episode covers

Compared to other categories, beverage alcohol has been more insulated from inflationary pressures, so while value options will do well during periods of high inflation, consumers will still seek premium options. Scott Scanlon, executive vice president of IRI’s Beverage Alcohol Vertical, weighs in on headwinds and tailwinds for beverage alcohol and opportunities for growth, including better-for-you, RTD cocktails and the convergence of alcohol and non-alcohol.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 30 minutes long.

When was this Circana Unpacked episode published?

This episode was published on August 15, 2022.

What is this episode about?

Compared to other categories, beverage alcohol has been more insulated from inflationary pressures, so while value options will do well during periods of high inflation, consumers will still seek premium options. Scott Scanlon, executive vice...

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