Beverage Industry Lessons From Four Loko to Koia | Chris Hunter Interview

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on this episode is a fellow Austintown Fitch High School alumnus that just happens to also be a beverage industry superstar. Chris Hunter shares how that Youngstown, OH upbringing shaped his brand building process that’s spanned categorical opposites from Four Loko alcoholic beverages to now Koia plant-based healthy beverages. We also talk about our personal and professional evolutions that went from reckless to precautionary in a few short years. Finally, Chris shares business strategy lessons from his almost two decades in the beverage industry that’s a DO NOT MISS for any current or aspiring beverage entrepreneur. These are just some of the fascinating areas we chatted about in this episode... Chris Hunter LinkedIn FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall