BevNET Podcast Ep. 19: The Wind Up & The Pitch -- Talking to the Media

We're asked all the time: how can I get news about my brand featured on BevNET? Well, you can start by saying hello :) Certainly, there are time-tested and effective ways of communicating with trade media. Press releases and story pitches are two of the most common tools, but what are key components for each? How do position your news to stand out among dozens of pitches that we receive each week? In this week's podcast, we discuss best practices for submitting news as a way to build a foundation for effective and consistent dialogue between supplier companies and trade media. The discussion includes details on how we sort incoming news into various "buckets" on BevNET and what makes for a headline story.