Beware of the silent app killer...

So you've listened to your customers and built the greatest app that does exactly what they want. Kudos. You've also spent money marketing it, partnering properly and generated enough buzz to start the downloads and usage rolling. It seems that all is golden from this point forward, what could go wrong right?   Have you considered performance yet? What happens when your app crashes on launch or is slow to respond to data calls or doesn't take into consideration carrier load or wifi issues? It may not be your fault that all this happens but, in the eyes of your customer, it is 100% on you and the impact could be catastrophic.   Have no fear, Peggy is here to walk us through the things you should be doing to ensure this doesn't happen.

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Beware of the silent app killer..." was published on October 29, 2014.

October 29, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

So you've listened to your customers and built the greatest app that does exactly what they want. Kudos. You've also spent money marketing it, partnering properly and generated enough buzz to start the downloads and usage rolling. It seems that all is golden from this point forward, what could go wrong right?   Have you considered performance yet? What happens when your app crashes on launch or is slow to respond to data calls or doesn't take into consideration carrier load or wifi issues? It may not be your fault that all this happens but, in the eyes of your customer, it is 100% on you and the impact could be catastrophic.   Have no fear, Peggy is here to walk us through the things you should be doing to ensure this doesn't happen.

Episode Description