Beware the use of happy ears! - with Carl Hewitt

Today’s episode is with digital marketing entrepreneur Carl Hewitt, who reached out to me on LinkedIn.Carl is an enthusiastic young businessman, who is the CEO and co-founder of a paid media and web agency Hewitt Matthews, based in Portsmouth.Carl is one of several people I’ve interviewed who started out in business at an early age, and doesn’t come from a family of business owners.  He started his first enterprise when he was 15, and then set up his current business with a friend at the age of 17. And his main reason for starting his business was for love. The love of his mum, who he wanted to send on holiday.When it comes to business, this young man  understands the difference between sales, marketing and PR – so we are talking from the same hymn sheet!We also talk about jumping into something and letting your ego take over, hearing with your happy ears and then being caught out because you didn’t really listen.His main tips about marketing and PR, are:Try things out – don’t just give ideas lip service, spend time and money and go for it.Consistency – going for your goal, over at least three channels, and commit for at least six months.Create a roadmap of testing – measuring the difference between ­what works and what doesn’t yet over a long period of time. Results are not instant, it’s a long game. To contact Carl:LinkedIn:  https://www.linkedin.com/in/carl-hewitt/Email: [email protected]: https://hewittmatthews.co.uk/ If you would like to contact me: www.Scottmedia.uk or if you’d like to join my Facebook group Fiona Scott’s PR Tribe.