Beyond Assumptions: Asking Better Questions in Business

In this episode of Intentional Change, Shawn FitzGerald sits down with Vada Grantham, CEO of Revelations Research Solutions, to explore the power of asking better questions and listening to customers with intention.Vada shares how market research goes far beyond surveys—it’s about uncovering insights that reveal why people buy, what truly matters to them, and how businesses can avoid costly mistakes. From blind spots caused by emotion to websites that silently drive customers away, Vada explains how research helps business owners see clearly, adapt quickly, and make smarter decisions.You’ll discover:Why assumptions can quietly sabotage great ideasHow better questions uncover human behaviorThe surprising ROI of research for both startups and large firmsWhat your website might really be saying to customersHow to balance gut instincts with data-driven clarityIf you’ve ever wondered how to uncover what customers are really thinking, this episode is for you.