Beyond Basic (Boring) Boat Tours: How Oriana Schneps is Changing Yachting

We love fan mail: text us with your feedback and ideasYacht marketing is undergoing a revolution, and Moby Maritime Media founder Oriana Schneps is leading the charge. Known for viral moments like NBA star Dwight Howard's yacht-to-yacht three-point shot, her agency is redefining how luxury vessels connect with potential buyers and charterers.Drawing from her background working with marketing guru Gary Vaynerchuk and her own yachting experience as a crewmember and on the TV show Below Deck Adventure, Schneps brings a fresh perspective to maritime promotion. Her journey began at the New England Aquarium, where as a high schooler she cared for penguins and joined research expeditions that sparked her passion for life at sea. This unique blend of promotion know-how, hospitality skills, and maritime knowledge eventually led her to create Moby Maritime Meda. In brief, it takes a marketing approach that transcends traditional yacht promotion.In fact, the core of Schneps' philosophy is treating yachts not as depreciating assets but as brands with inherent value. Rather than producing generic walkthrough videos focusing on salon layouts and stateroom configurations, she creates content showcasing experiences and destinations. When potential charterers can visualize a yacht's divemaster exploring underwater caves or see a chef creating culinary masterpieces, they remember those moments far more than standard features. Schneps also highlights the value of strategic brand partnerships with luxury products, restaurants, and lifestyle companies - creating mutually beneficial relationships that can generate additional revenue streams for owners. Whether you're considering selling your yacht, upgrading to a larger vessel, or attracting charter clients, her insights demonstrate how thoughtful marketing creates lasting legacy and memorable experiences that define what yachting is truly about. Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram,  YouTube, and Threads! Email us at [email protected].