Beyond Beauty Trends | Ariane Poole

In this episode, we talk with renowned makeup artist and entrepreneur Ariane Poole, who shares her expert advice on making informed beauty choices. With over 45 years of experience, Ariane covers everything from industry trends to choosing the best products for your needs. Meet Ariane Poole Ariane Poole is a highly respected makeup artist with over 45 years of experience in the beauty industry. She has worked with celebrities, royalty, and everyday clients, earning a reputation for her expertise in enhancing natural beauty. As the founder of Ariane Poole Cosmetics, she offers a range of makeup products designed to cater to diverse skin types and ages. Importance of Demographic Knowledge Ariane emphasizes the value of choosing influencers and beauty experts who understand your demographic. She explains that while younger influencers might provide great tips, they may not fully address the concerns of women over 50. Product Education Consumers often fall into the trap of buying trending products without fully understanding their suitability. Ariane highlights the importance of educating oneself on how different skin types, ages, and face shapes require different products and techniques. One-Size-Does-Not-Fit-All Contrary to marketing messages, Ariane explains there is no "one-size-fits-all" product. Every individual has unique skin needs, and it’s essential to find products tailored to your specific concerns. Confidence is Key We all have flaws and unique traits, but we often tend to only notice our flaws. Ariane shares why it’s important to embrace your flaws and how being confident helps you find the right beauty products. “Our skin is constantly evolving. My skin isn’t the same as it was when I was 50. Now that I’m in my late 60s, I have to adapt to the changes.” - Ariane Poole. Resources Ariane Poole on Instagram Ariane Poole Cosmetics website