Beyond Beige: Ardath Albee's Blueprint for Buyer-Driven B...

What this episode covers

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers.

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Frequently Asked Questions

How long is this episode of Content Disrupted: Bold Takes on Brand Marketing?

This episode is 49 minutes long.

When was this Content Disrupted: Bold Takes on Brand Marketing episode published?

This episode was published on November 16, 2023.

What is this episode about?

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want...

Can I download this Content Disrupted: Bold Takes on Brand Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.