Beyond Beige Events: Dan Brain on MAD//Fest, Creative Disruption & Distinctive Brands

What if the problem with events isn’t the content… but the experience?In this episode of The Ripple Impact, Laura Barber sits down with Dan Brain, co-founder of MAD//Fest, to explore how the events industry got stuck in a cycle of scale over substance and what it takes to break out of it.From launching with £30k and a bold vision, to building one of the UK’s most talked-about marketing festivals, Dan shares the ripple moments, risks and instincts that shaped MAD//Fest into a platform that feels more like a movement than a traditional event.This conversation explores:🌊 Why “beige” events no longer work🌊 The power of creative disruption and distinctive brands🌊 How human experiences are becoming more valuable than ever🌊 Why connection, not just content, drives real impactIf you care about building brands, experiences or businesses that people genuinely connect with, this one’s for you.⁠Laura Barber profile⁠⁠Ripple Impact Profile ⁠Want to work with The Ripple Impact? ⁠contact us here⁠And if you’re ready to build a brand that people don’t just see but feel, come and work with Laura at The Ripple Impact 🌊#TheRippleImpact #WaveMakers #Marketing #Branding