Beyond Brand Deals - Building Creator Businesses That Last with Monica Khan of Creator Revolution

Creator Revolution is a talent management and advisory firm that helps top creators scale businesses through strategic partnerships and long-term monetization while helping companies unlock creators as a core growth channel. Founded by Monica Khan, the firm operates at the intersection of creator management, platform strategy, and corporate advisory, including work with McKinsey & Company.Ceci chats with Monica Khan, Founder and CEO of Creator Revolution, to hear her perspective on three critical issues: why the creator economy needs to move beyond treating creators as contractors and brands as ATMs toward partnerships where both sides actually build together, how her decade at YouTube, Facebook, and Spotter shaped her understanding of what separates creators who build media empires from those stuck chasing algorithm luck, and what brands must change to design collaborations that creators actually want instead of awkward influencer campaigns. Tune in for strategic frameworks on building sustainable creator businesses and authentic brand partnerships.The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.