Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis

We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 0:54 – Answering an audience question1:45 – Introducing the guest3:54 – The difference between a business brand and a personal brand5:15 – Should a new business focus on the business or personal brand? 7:05 – Myths around branding8:34 – Getting comfortable sharing your stories online10:20 – The building blocks of your personal brand14:33 – How sharing an embarrassing story can lead to opportunity16:54 – Figuring out what content works for you20:20 – Next step*****Connect with our guestWebsite: https://www.brandstylebloom.com/Instagram: https://www.instagram.com/brand_style_bloom/?hl=en LinkedIn: https://www.linkedin.com/in/elizabethdlewis/  *****This podcast is presented by Verizon Small Business Digital Ready. You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod*****Connect with Terry on socials: LinkedIn: https://www.linkedin.com/in/terry-rice/YouTube: https://www.youtube.com/@TerryRice Instagram: @itsterryriceTwitter: @itsterryrice