Beyond Breakthroughs: Innovation Communicated

Beyond Breakthroughs: Innovation Communicated (with Eva Kagiri-Kalanzi)What happens when science-led startups win on technical breakthroughs but lose on the message? Research shows that clear science communication can increase an innovation’s public adoption by over 60%, yet up to 80% of deep-tech failures are driven by commercialisation and messaging gaps rather than flaws in the core science.In this episode of Discovering Africa Thru Technology host Raziah Quallatein Mwawanga sits down with Eva Kagiri-Kalanzi, a Science Communication and international development expert from Synapse-Collaborative & AISCE. With nearly 20 years of experience shaping innovation ecosystems between the UK and Africa, Eva breaks down why traditional agency models fail deep-tech founders and how fragmented messaging stalls critical solutions.We discuss the birth of AISCE, a pioneering platform bridging the gap between complex science, strategy, and governance. Eva addresses the rising "AI trust gap" in high-stakes fields where factual errors or AI hallucinations can decimate investor confidence overnight and outlines why a strict "human in the loop" approach is vital.Deep dive into the core DATT mandate: promoting the power of African experts' knowledge to solve local and global challenges. Eva shares how African science startups can move past simply producing research to completely owning their narrative and using strategic communication as a tool of global power.Hit subscribe and turn on notifications so you never miss an episode!Connect with Us:https://www.facebook.com/discoverAfrDATThttps://open.spotify.com/show/4DSLXnQZGtKRzQOwj4zoik https://www.instagram.com/discoverafrdatt/ https://www.facebook.com/discoverAfrDATT https://www.linkedin.com/company/discovering-africa-thru-technology, https://podcasters.spotify.com/pod/show/discoveringafricadatt https://www.youtube.com/@DiscoveringAfricaDATThttps://www.tiktok.com/@discoverafrdatt?_r=1&[email protected]+255756606041Guest LinkedIn: Connect with Eva Kagiri-Kalanzi LinkedInPlatform: Learn more about Synapse-Collaborative & AISCESynapse-Collaborative #ScienceCommunication #DeepTech #AfricanInnovation #EthicalAI #TechGovernance #DATTPodcast