Beyond Broadway: International Theatre - October, 2009

The expansion of the Broadway brand to Asian markets was among the topics discussed by our panel: Simone Genatt, Chairman of Broadway Asia, Robert Nederlander, Jr, President and CEO of Nederlander Worldwide Entertainment and Alan Wasser, General Manager of Alan Wasser Associates. The wide ranging discussion also looked at what particular shows work best in the international market; the challenges of taking Broadway productions overseas to China and Korea and what's entailed in bringing a show from China to the US; navigating the cultural differences, labor rules and legalities of foreign countries; the emphasis in both China and Korea for more cultural programming; the preponderance of small theatres and small productions throughout Asia; the costs involved and the issues of marketing shows outside the US; and the next international markets to welcome Broadway.