Beyond Burwell: Local coffee company transitions focus to expand its reach | Normal Roasting Company

Normal Roasting Company, nestled in the heart of Burwell, Nebraska, has become an unexpected hub of community and craftsmanship, roasting beans with passion and precision that rival any urban coffee roaster.  Owners Josh and Sara Holmquist purchased Normal Roasting in March of 2017. Since then, they moved the business from Arcadia to Burwell and have grown the business to be a staple in their community and the Nebraska coffee ecosystem.   Inside of the freshly painted storefront, there is more than meets the eye. Normal Roasting Company is a business with many facets: wholesale coffee, equipment technology and support, retail and more.  With each cup, they're not only energizing locals, but also putting Burwell, Nebraska on the coffee map. Learn how Normal Roasting Company has transitioned its focus as a small business on this episode of Building Nebraska!  The Building Nebraska podcast is powered by the Engler Agribusiness Entrepreneurship program at the University of Nebraska-Lincoln.