Beyond Business Cards: 5 Conference Tips for Quality Referrals | Legal Marketing Q&A

In this Legal Marketing Q&A, we answer a question from a lawyer preparing for their first INTA conference: "Beyond business cards, what should I bring to these meetings with potential referrer firms?" We share 5 essential preparation strategies that transform casual conference connections into quality referral relationships: Create custom business cards with your photo to help people remember you Add a QR code linking to a digital hub with your content and scheduling options Schedule strategic meetings before the event using the conference attendee list Prepare specific talking points about your client portfolio and referral needs Plan a personalised follow-up strategy (and leave generic capability statements at home) For IP lawyers and others seeking international referral relationships, the most valuable conference preparation isn't physical - strategic planning maximises your networking effectiveness. 📝 Read our full guide on lawyer conference preparation: https://www.pillarscroll.com/insights/the-successful-lawyers-guide-to-conference-preparation/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected] 🌎  Pillar & Scroll around the web:  ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/See omnystudio.com/listener for privacy information.