Beyond Business Cards: Trade Show Lead Management Essentials - TSI14.13

If you ask most any new exhibitor how successful their experience was, you’re likely to hear an exuberant answer about how many business cards they collected. The problem is – that probably hasn’t accomplished very much. That’s because getting the most out of your trade show leads requires so much more than going home with a stack of business cards – which likely won’t even be followed up! In a 2015 Sales Lead Survey conducted by EXHIBITOR Magazine, nearly all exhibitors said they collect leads on the show floor but only 70 percent have any formal plan or process for