Beyond Communications: Understanding the economic contribution of the UK public relations sector

This one matters.The latest episode of PRCA Fuse looks at a report that could change how PR and public affairs are understood,valued and invested in.Beyond Communications: Understanding the economic contribution of the PR & PA sector is the first independent economic study of the UK PR and PA sector, produced by CBI Economics for the PRCA.It finds that PR and PA contribute around £7.1 billion in gross value added to the UK economy and support morethan 95,000 jobs.But the bigger point is not just the size of the sector. It’s the role PR and PA have to play now.At a time when trust is in short supply, the people whose job it is to build trust, broker understanding and help organisations navigate complexity have never been more important.In this episode, Adrian Ma speaks to Sarah Waddington, CEO of the PRCA, about why the report matters and what itcould mean for the future of the industry.