Beyond Connectivity: Real Digitalisation for MSMEs

Think your business is fully digitalised just because you have a working internet connection and a payment QR code taped to your counter? Think again. A massive gap separates basic connectivity from true digitalisation.Many Malaysian businesses are currently stuck in a "computerisation trap", digitising front-facing payments while leaving critical backend operations, data analysis, and security completely manual.In this episode of Enterprise Explores, Dr. Shariq Haseeb from Unifi Biz and Abu Bakar Mohd Ibrahim from Wyndham Grand Bangsar Kuala Lumpur unpack what it really takes to scale in the modern digital economy. We look past simple Wi-Fi setups to discuss the severe analytics deficit paralyzing mid-sized companies, why small businesses are the primary target for modern hackers, and how the hospitality sector is leveraging AI to cater to the rising demographic of "b-leisure" travelersSee omnystudio.com/listener for privacy information.