Beyond Conversion Rate Optimization: The Art of Digital Experience

The Kula Ring this week is digging into digital journey optimization with Jon MacDonald, founder of The Good. Jon shares insights from his extensive experience helping brands like Nike and Xerox improve user experiences and conversions. Discover how understanding consumer psychology and optimizing digital touchpoints can transform your approach to marketing and sales in the manufacturing sector. You can find his new book, Behind the Click, here: thegood.com/behind-the-click/