Beyond Conversion Rate Optimization: The Art of Digital Experience

Featuring Jon MacDonald, President and Founder of The Good and author of Behind the Click

Episode 295 of the The Kula Ring podcast, hosted by Kula Partners, titled "Beyond Conversion Rate Optimization: The Art of Digital Experience" was published on July 9, 2024 and runs 33 minutes.

July 9, 2024 ·33m · The Kula Ring

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Summary

The Kula Ring this week is digging into digital journey optimization with Jon MacDonald, founder of The Good. Jon shares insights from his extensive experience helping brands like Nike and Xerox improve user experiences and conversions. Discover how understanding consumer psychology and optimizing digital touchpoints can transform your approach to marketing and sales in the manufacturing sector. You can find his new book, Behind the Click, here: thegood.com/behind-the-click/

Episode Description

The Kula Ring this week is digging into digital journey optimization with Jon MacDonald, founder of The Good. Jon shares insights from his extensive experience helping brands like Nike and Xerox improve user experiences and conversions. Discover how understanding consumer psychology and optimizing digital touchpoints can transform your approach to marketing and sales in the manufacturing sector. You can find his new book, Behind the Click, here: thegood.com/behind-the-click/

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