Beyond Copy: How To Use AI to Build GTM Systems That Scale

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.Dave, Dan, and Eoin cover:How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidthThe frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AIWhy marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflowsTogether, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.Timestamps(00:00) - – Intro (01:00) - – The gap between AI hype and real execution (05:00) - – Dan’s background and how GTM Engineering came to life (08:00) - – Building repeatable webinar systems with Clay (12:00) - – How to scale content and events without burning bandwidth (17:00) - – Eoin’s content creation workflow using AirOps (22:00) - – Turning sales transcripts into actionable GTM insights (31:00) - – Using Zapier Agents to automate product marketing tasks (39:00) - – Refreshing SEO content with AI for better performance (47:00) - – Where AI fits in your team and how to start small Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more