EPISODE · Aug 5, 2024 · 37 MIN
Beyond Data: Emotions in Post-Digital Media & Advertising
from Humanised Intelligence [Eng] · host ReMotive Media
Welcome to "Making Different Happen," hosted by ReMotive. In this series, we delve into the reasons why individuals and businesses strive to create change, what innovative strategies they employ, and how they maintain a competitive edge in rapidly evolving environments. Our guest today is Ian Forrester, founder and CEO of David. Ian's company is renowned for its focus on understanding the emotional impact of creative advertising and content, utilizing advanced AI technology to predict outcomes based on emotional responses. Join us as we explore how David harnesses the power of emotions to drive business impact and create memorable brand experiences.
What this episode covers
Welcome to "Making Different Happen," hosted by ReMotive. In this series, we delve into the reasons why individuals and businesses strive to create change, what innovative strategies they employ, and how they maintain a competitive edge in rapidly evolving environments. Our guest today is Ian Forrester, founder and CEO of David. Ian's company is renowned for its focus on understanding the emotional impact of creative advertising and content, utilizing advanced AI technology to predict outcomes based on emotional responses. Join us as we explore how David harnesses the power of emotions to drive business impact and create memorable brand experiences.
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Beyond Data: Emotions in Post-Digital Media & Advertising
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