Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan

A groundbreaking segmentation framework reveals how behavioral and emotional dimensions shape flavor preferences, going far beyond traditional demographic-based consumer insights. In this episode of The Curiosity Current, hosts Matt and Stephanie speak with Kim Duncan, Head of Consumer Insights at Givaudan, about FlavorFinders—a revolutionary segmentation framework that examines how consumers approach and adopt new flavors across the food and beverage landscape.