Beyond Digital Marketing Best Practices: Email Is Your #1 Marketing Tool (but not the way you think)

Now, more than ever, it's essential to do what works. Why would you want to do anything else!? This episode of Video Mojo explains why email works so well in today's digital marketing mix. This video will also help you avoid a couple of fundamental yet common mistakes: 1. Don't be distracted by formulaic solutions like 'best practices" or "quick tips" that some huckster says is a "silver bullet." 2. Don't be fooled by "shiny objects" like the latest and greatest social media networks (or Facebook Ads) with the result that you overlook the power of email to deliver the kind of consistent value that truly connects you with the people (real human beings) that are most important to you. If making meaningful and authentic connections that lead to sustainable, long-term relationships matters to you, then please check out this episode and let me know what you think. About Video Mojo Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media. Resource Links from this episode: - Jay Acunzo of Marketing Showrunners: http://jayacunzo.com/ - Best-selling author Seth Godin: https://www.sethgodin.com/ - Karen X's amazing keynote on "Making Viral Videos...": https://www.youtube.com/watch?v=y10fAGcjDhY I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * YouTube Channel: https://www.youtube.com/jonleland / * Instagram: https://www.instagram.com/combridges.marketing/ * Twitter: https://twitter.com/joncombridges / * Facebook: https://www.facebook.com/combridges.fb/ * LinkedIn: https://linkedin.com/in/jonleland/ * Video Blog Home: https://www.combridges.com/blog / * Podcast Home: https://anchor.fm/video-mojo / * On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk Thanks!