Beyond Downloads

On this episode of Business as UNusual, Aicila dives into disruptive podcast marketing with Chloe Williamson, podcast marketing strategist at Interview Valet. Chloe shares actionable insights for business leaders, brands, and health & wellness professionals eager to use long-form podcasting to drive true connection and visibility. Discover how to find your real audience, leverage podcasts for evergreen marketing, and why download numbers aren’t the only metric that matters.Topics discussed in this episode:Rethinking audience targeting: Why being too broad or too narrow hurts your marketingThe secret to effective guest placements: Human touch beats automationWhy download numbers are out—what to measure instead for podcast ROIHow to analyze competitors without falling into the comparison trapBuilding deep trust and connection via podcast conversationsPodcast guesting best practices for entrepreneurs and brandsCommon myths about “big” podcasts and business exposureSteps to refine your audience and your goals before pitching podcastsTips for growing in business by slowing down and trusting the processResources mentioned in this episode:Interview Valet: https://www.interviewvalet.comChloe’s landing page: https://www.interviewvalet.com/chloeFree podcast marketing resources: https://www.podcastinterviewmarketing.com/Ready to grow your brand? Visit Interview Valet for podcast marketing tips and a free consultation.Want more insights? Explore the free resources and guides at Interview Valet to up your podcast game!Stand out in business—subscribe to Business as UNusual for more real conversations with innovative leaders.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.