Beyond Downloads: What Networks Really Want from Podcasters

When podcast creators see themselves as true partners in the network, not just talent, but contributors to the business side, where does that really take both the creator and the network? This episode unpacks how the attitude and approach of podcast hosts can be a deciding factor in whether a podcast network helps them grow and monetize, or leaves their show flat. Rachel Corbett offers a clear-eyed view from years of operating at scale in Australia, showing why long-term success hinges as much on mindset as on metrics.Rachel Corbett draws on more than a decade in Australian radio and podcasting, including hands-on leadership roles at major networks. She has seen the evolution of the industry from its early days and currently manages the NOVA Podcast Network with hundreds of shows and millions of monthly downloads. Her background transitioning from traditional media to podcast network operations provides practical insight into how networks actually function behind the scenes, and how the Australian market operates, which, in some cases, isn’t too different from other markets.Listen for:04:20 Defining a Network as a Partnership20:02 What Nova Actually Offers Creators22:42 Podcast marketing strategies24:27 What Audience Size Gets You In the Door27:08 Working with brand collaborations34:31 Providing feedback to show creators37:10 When a Creator Is Better Off Going Independent42:16 Building an Independent Network46:36 How Revenue Splits Work With Partner Networks50:40 Partnering with successful creators57:12 Why Audio Feels Different Than VideoCONNECT WITH GUEST: RACHEL CORBETT, NETWORK DIRECTOR | NOVA PODCASTSWebsite | Instagram | LinkedInPodcast rec: Two Broke ChicksBook rec: Babel by R.F. KuangCONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInGreg’s book rec: Return on Courage by Ryan BermanSystems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow