Beyond Drops Meat From Name | Business and Finance News

Beyond Meat, now simply Beyond, is rebranding to expand beyond burgers and sausages with a bold new move: a sparkling protein drink called Beyond Immerse. Packed with 20g of pea protein, 7g of fiber, and just 100 calories per can, it’s designed for health-conscious athletes and low-calorie seekers. Available in three flavors, the 12-pack costs $36 and comes with a splash of star power—New York Knicks’ Josh Hart is on board as brand ambassador. Founded in 2009 and once a stock darling hitting $230 per share, Beyond’s fortunes have waned amid cooling plant-based hype and inflation-driven consumer caution. Their stock is down over 20% this year, trading around 65 cents. While restaurant partnerships stumbled, rivals like Impossible Foods thrived with iconic deals like the Impossible Whopper. Beyond hopes this cleaner, less controversial protein beverage will reignite interest and prove their commitment to taste and plant-based nutrition—without the meat. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/bd7c1e46fcdeb0e5