Beyond Factory Farming: Björn Ólafsson on the Psychology of Meat Reduction and Plant-Based Nudges

Animal advocacy researcher Björn Ólafsson (More Than Meats The Eye, Better Food Foundation, Spain’s Animal Welfare Observatory) joins Jasmin and Mariann to unpack new UK survey data on public attitudes toward factory farming, why cognitive dissonance keeps animal lovers eating meat, and the behavioral science tactics — from “tasty titles” to plant-based defaults — that are quietly reshaping what people order.…